I’ve got BrainBank almost ready to show to the world (private beta) and I’m working on the sales website for it. For people with experience selling/marketing business software, any tips?
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Any Tips for a Sales Website for SaaS Product?
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* Promote the hell out of your FREE account plan.
* If you don’t charge for 30 days after an account sign up make that clear on the sign-up page. NO CREDIT CARD REQUIRED, etc…
* Simply state why people would want to use your offering.
* Simply state why your product is better than the others in your space, without mentioning them.
* Have a product walkthrough so you minimize email contact from people wanting you to “sell” them on your service.
* Have terms of service / privacy policy available. Ensure they’re agreed to before allowing a sign-up.
Thanks Seth. Great tips!
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